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Key Benefits
Capabilities
- Research
- I work with the owner to put together a complete and accurate rent
roll, expense history and summary, and all property details, including
zoning, lot description, environmental concerns, building issues, and
operating/management issues. Documentation is critical to create
an environment that builds value and makes for a smooth road to
closing. "Specificity is the secret to success!"
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- Target Market
- To obtain maximum value in the shortest period of time, an important
step in the marketing process is a determination of the segments that
constitute the most likely buyers.
 | Does the property need strong management to realize its
potential? |
| Is it more suited to a small scale investor? |
| Does it need the rehabilitation expertise of a
developer? |
| Is its upscale market and clean operation more suited to REIT
and Pension Funds? |
Identifying the likely buyer and targeting efforts in this
direction is an important step in the marketing process.
Calls and Contacts
With the research completed and target market defined, I then
approach members of the target market. Some of the method
employed include:
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A personal telephone call inviting the prospect to consider
the property, |
| Post Card mailings to prospect database, |
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E-mail alerts to qualified buyers get immediate exposure and
results for your property. |
Marketing Venues
Properties requiring broad exposure to the market will benefit from
the following tools available:
| Install and attractive, well located sign on the property, |
| Posting with the Metropolitan Regional Information System (the
Realtor's multiple listing service for this area) with over 20,000
members, |
| Posting on the six largest internet-based databases for
commercial and investment property, |
| Direct mail to the regional members of the CCIM chapter, |
| Direct mail to the largest commercial Realtors in the metro
area, |
| Advertising in local and regional newspapers, |
| Post cards mailed to our database of over 2,000 Baltimore-Area
investors, |
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Property Showings
All showings are coordinated with Ben Frederick III and Eugene
O'Dunne. The
rights and privacy of tenants are respected while all serving the
interests of the owner in making the property available for showing to
qualified prospects. In 25 years in the business, I have never
had a tenant move because the owner decided to put the property on the
market.
- Negotiating Terms
- Ben Frederick III is an experienced negotiator and works in the
owner's best interests to achieve desirable results. My goal is
to attain the best overall financial results for the
owner.
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- Details to Closing
- Transactions are more complicated than ever, with the amount of due
diligence and coordination of allied professionals needed to complete
a transaction successfully. Ben Frederick III is forward
thinking to anticipate problems and resolve them before they become
deal-breakers or stumbling blocks. Ben Frederick III is detail
oriented to follow through, communicate and coordinate with the other
professionals involved.
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